Top 25 Social Media Interview Questions & Answers Guide

Top 25 Social Media Interview Questions & Answers Guide

 

Importance of Social Media

Ans: Be very thorough with one of the most commonly asked social media questions. Since Social Media is highly customizable in nature with social media ads, it is important for every business, be it small or large. For instance, Facebook ads allow you to target users by things like industry, education level, location, history of purchases, and the pages they have liked.

 

1. What is social media marketing?

Social media marketing is a practice that consists of using social media platforms like Facebook, Twitter, and others, in order to promote products or services to gain traffic and customers.

 

2. How does social media benefit a business?

Social media benefits businesses in a variety of ways, the most important of which is establishing a dialogue with customers. Social media enables customers or consumers to communicate directly with brands, forever changing the way organizations must operate.

 

3. Describe one strategy that will help you succeed as a social media marketer.

Authenticity is key. No matter the type of company you’re interviewing with, whether their audience is businesses or consumers, it’s important to be genuine. By doing so, brands can establish their trustworthiness to their audiences.

 

4. On which social media platforms should my business establish a presence?

The answer to this question can vary, depending on whether the organization is a B2B or B2C company. Prepare yourself to answer based on the type of company you’re interviewing with.

 

5. Describe the process you use to create a social media calendar.

This question is designed to help sort social media enthusiasts from social media managers. Be sure you understand and can describe a variety of social media marketing best practices.

 

 

6. Which marketing metrics are the most important to track?

Unsurprisingly, this question can vary depending on the type of organization you’re interviewing with. Research their business and social media presence, and answer this question with your recommendations based on what you’ve learned about their organization.

 

 

 

 

7. How do you get more retweets?

Some of the most common ways to inspire people to retweet include learning the best times of day to tweet, connecting with more Twitter users, including images, and ensuring you leave enough characters for retweeters to respond (this should be much easier to do now that Twitter allows 280 characters).

 

8. Based on what you know about our company, how would you recommend we use LinkedIn for marketing?

By using LinkedIn Groups, most companies can help establish themselves as thought leaders in their field.

 

9. How should a company measure social media marketing success?

The answer to this question depends on the organization. You can answer this question in a general way by describing a variety of scenarios, including:

If the goal is conversion, track content downloads, online sales, webinar registrations, online lead generation form submissions, and so forth. These metrics help you understand how many people took action as a result of each.

If the goal is engagement, learn how many people participate in the conversation: how many comments, replies, reposts or retweets are the posts generating?

If the goal is awareness, look at reach, volume, and exposure to learn how widely your message is spreading.

If the goal is driving traffic to the website, track clicks, URL shares, and conversions, along with the path people are using to enter various pages on your website.

 

10.What are the best practices on Twitter?

Ans: Some of the best ways to use Twitter are:

Using not more than 10 hashtags every tweet.

Keeping the tweets around 100 characters. Make your tweets crisp and hitting.

Schedule and plan your tweets with the help of cards or Buffer or TweetDeck.

With the help of Twitter Advanced search, you can manage your Twitter Marketing activities.

Keeping a check on Twitter Analytics to know what could be done to improvise the strategy.

 

 

 

 

11.How can you boost Facebook reach?

Some of the tips to increase your reach on Facebook are:

Buy some ads

Stop using 3rd party tools

Improve your Facebook EdgeRank

Keep building your own Website and Email list

 

12.How ROI is calculated for social media??

The process of calculating the ROI begins with ascertaining the company goals and objectives. The following are the ways to check the ROI.

 

Customer Acquisition

Traffic

Revenue

Reach

Contest entries

Lead generation

Clicks

Usually, companies go with the Revenue aspect. In this method, we find the ratio of earnings to the expenses made to achieve a certain number of clicks, conversions or impressions. We can also measure Return on Media Advertising (ROMA) by finding the ratio of the number of click/purchases attained by the amount spent on media advertising. However, these methods can be applied only after establishing the marketing goal of the company.

 

13.What are the elements of a viral video?

Ans: Some of the elements necessary to make a video viral are:

Deciding the audience before creating the content of the video.

Making the first 20 seconds of a video compelling. These 20 seconds will influence the viewers whether to watch it further or not.

Time relevance should be observed as it encourages the campaign’s viral potential.

The video must be entertaining to the masses as well as universal.

A catchy line or phrase must be there to hit the viewers’ thought process positively.

Create attention-grabbing and compelling title with relevant tags to include widely searched key terms. An interest description will act as a teaser to the audience.

Seed the video to journalists, influencers, and bloggers for whom it is most relevant to.

 

14.How ROI is calculated for social media??

The process of calculating the ROI begins with ascertaining the company goals and objectives. The following are the ways to check the ROI.

 

Customer Acquisition

Traffic

Revenue

Reach

Contest entries

Lead generation

Clicks

Usually, companies go with the Revenue aspect. In this method, we find the ratio of earnings to the expenses made to achieve a certain number of clicks, conversions or impressions. We can also measure Return on Media Advertising (ROMA) by finding the ratio of the number of click/purchases attained by the amount spent on media advertising. However, these methods can be applied only after establishing the marketing goal of the company.

 

15.How can LinkedIn be used for marketing?

LinkedIn is one of the best platforms to boost one’s credentials. Since it has over 467 million users, it is one of the best places to establish the company as an influencer. The company must create posts that are in line with its brand vision, engage the audience, and suits the platform. These posts can position the company as an industry leader and show its commitment towards its customers.

 

16.Do you know what Facebook Edgerank is? Why is it important?

Ans: Facebook Edgerank is the algorithm used by Facebook to determine whether your posts should be put up or not in the news feed of your page as well as your follower’s page and what should be their position.

Edgerank measures

The affinity between you and your followers

How links, video, images, and content engages the reader

And the time of the post

All these aspects impact the marketing strategy of your Facebook Business page which makes it so important to understand Edgerank.

 

 

17.What are top Social Media Marketing Tools to consider?

Ans: Here are some of the best social media tools to leverage:

 

Sproutsocial

This tool manages multiple pages, brands, and searches. It assigns the task to team members, post analytics, competitor research, and reporting.

 

HootSuite

It is used for search or monitoring, reporting, social media dashboard, and team management.

 

Radian 6

Enterprise social media management application for post analytics, research, listening, and campaigns.

 

Zendesk

For collecting messages from social into one collaborative inbox, customer engagement platform, e-mail voice etc.

 

TweetDeck

Similar to HootSuite, TweetDeck helps to manage multiple social media platforms like LinkedIn, Foursquare, Twitter, Facebook, and MySpace.

 

Crowdbooster

This tool is used to measure user engagement over time across various social media networks. It also gives clue on what kind of content will suit your business the best.

 

 

 

 

 

18.What are the marketing strategies to generate leads?

Ans: They will hire you only if you know how to generate leads!

 

Here you need to know how social media is giving you an something quantifiable for the investment you are putting in.

Social Media ROI = No. of Leads

Be ready to talk about social media advertising. Know the strengths of each social media platforms. Remember that Facebook ads offer a pool of opportunities for businesses.

 

19.How can we allocate a budget for social media advertising?

Ans: You should prepare your answer on the basis of how best to allocate your budget and how can you track if it is successful or not.

 

For instance, let’s take a typical budget for Facebook ads. Depending on the type of company and the market, a minimum of $500 per month is a good start.

 

Investment in content marketing and social media is mandatory for success. There are 6 ways to consider if you want to see the Return on Investment (ROI):

 

Training

Manpower

Time

Financial

Monitoring, publishing and reporting software

Attention

 

20.What are the social media success tracking tools?

Ans: It is important to track the social media success to know if you are on the right track or not and if not, then what could be done to improvise the performance. The relevant metrics that could be used to track social media success are:

 

 

Google Analytics

To measure how much traffic is being directed to your website from different social media channels.

Quality and relevancy of content

By monitoring the unique page views, total pages viewed, and the time spent on a page can be used to review the quality of content.

Observe the conversations about your company

The share of voice is nothing against conversations about your company vs that of your competitor’s. You can observe this by a simple yet effective formula i.e., company’s mentions on social media platforms and the mentions of your competitor’s name on the same.

You can use SocialMention, a free tool to track the names.

Tracking with Social CRM tool

You can track the total size of community and engagement with the help of a social CRM tool.

Tracking overall Social Media Returns

By adding up the total of your positive, negative, or neutral mentions, you can measure the social media returns over time.

 

21.Can Social Media Marketing Really Help My Business?

Most definitely! It’s been proven again and again by business after business. In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days.

 

22.How Should Companies Measure Their Social Media Marketing Success?

Success is measured using the same metrics you use for any other marketing activity: traffic, leads, and customers. Counting the number of fans or followers you have can help you understand your social media reach, but the bottom line that determines its success is how many people it drives to your site, how many of them are qualified leads, and how many of them actually become customers.

 

 

23.Is Social Media Marketing Better For B2c Or B2b Businesses?

It’s important for both, but in different ways. While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable industry content. As a tool for connecting a business with its customers, however, social media is vital to both.

 

24.How Can You Boost Facebook Reach?

Some of the tips to increase your reach on Facebook are:

Buy some ads

Stop using 3rd party tools

Improve your Facebook EdgeRank

Keep building your own Website and Email list.

 

25.Does My Company Really Need A Blog For Social Media Marketing?

Yes! A blog is one of those non-negotiables. Apart from all of the benefits it provides on its own, such as increasing your credibility as an industry expert, and providing fresh, keyword-rich content on a regular basis to please the search engines, a blog is a vital component of social media marketing. One of the most effective types of content to post on social media is a link to a blog post. Without fresh blog posts being shared on a regular basis, you won’t have nearly as much to talk about with your fans, and you won’t be driving as much traffic to your site, either.