Digital Marketing Online Training in Hanamkonda

Digital Marketing Online Training in Hanamkonda

Rakesh Tech Solutions is one of the leading Digital Marketing Training  (SEO, SEM , SMO and SMM) Class Room and Online Institutions, which is located in Madhapur, Hyderabad, Best Digital Marketing Courses at best prices compared to other digital marketing institutes in Hyderabad, best Training Classes in digital marketing Class like SEO, SMO, SEM (PPC) , Content Marketing, Video & Social Media Marketing

ABOUT Rakesh Tech Solutions

• Rakesh Tech Solutions is a field of vision for the sporting professionals, who are looking out for the Digital Marketing career or assistance. With focus on comprehensive Digital Marketing Training aspects, we Train on 360 degree digital marketing that will help an Individual discover best methods to market a product or services online successfully.

At Rakesh Tech Solutions we support freshers, graduates, working professionals and established marketers who require assistance to up skill in digital marketing world.

 

Faculty

• Our Trainers are supported by technology, documents and practical resources that enable the students to learn and refresh the required knowledge at a destined time and pace.

• Being an adwords certified individual, trainers have more than 7+ years of experience along with adword certification and web analytics certification and our modules are built to cover the key aspects of digital marketing focusing on core business.

• The Training programs are designed to bridge the gap between traditional academia and industry demands

 

 

Who Should Attend?

• Working Professionals

Open gates for multiple industries. Get a plethora of job opportunities. Expertise your skills for career growth Planning to start your own business? Work as a part timer, make money online.

• Entrepreneurs

Market your company or business online, Reach targeted audience and boost traffic, Generate leads and covert sales, Save up to 75% of marketing costs, Track and measure your campaign.

• Freshers

More than 1 lac job openings in India, Build your career in Digital marketing, Creative and easy to understand, Developing skills in digital marketing ensures you guaranteed job.

 

Why Choose Rakesh Tech Solutions ?

• Highlights

Advanced Digital Marketing, In-Depth Study materials, Experienced Faculty, Adwords Certification, Job Assistance and Interview Training, Practical Assignments

• Flexibilities

One-to-one attention, Limited Students, Back-up classes if you miss any, Job Assistance and Placements.

• Placements

More than 1 Lac opening for Digital Marketing Executives and Managers in India.

Rakesh Tech Solutions provides placement assistance at leading organizations of the Industry.

 

Introduction to Digital Marketing:

 

1. What is Digital Marketing
   1. Digital Marketing is nothing but advertising and promoting your business online through Digital Media Platforms. Digital Marketing is one of the leading ways of promoting the business online, reaching your audiences through social media, ads, blogging, email marketing, pay per click advertising.
2. Why Digital Marketing
   1. With the help of Digital Marketing you can reach to a greater number of customers world-wide. Digital Marketing is more effective and less cost. Through Digital Marketing customers can get to know you better and create a bonding with each other.
3. Digital Marketing Platforms
   1. Facebook
   2. LinkedIn
   3. Quora
   4. Google Ad Words
   5. Instagram
   6. Blog
   7. HubSpot
4. Digital Marketing Strategy
   1. A good Digital Marketing Strategy can help you in making right decision to the company to make successful online. Strategy provides a framework that gives logical solutions to development and implementation of the work.
5. Types of Digital Marketing-Organic & Paid.
   1. Organic
      1. Search Engine Optimization (SEO)
      2. Social Media Optimization (SMO)
   2. Paid
      1. Search Engine Marketing (SEM)
      2. Social Media Marketing (SMM)
6. Digital Marketing Vs Traditional Marketing
   1. Traditional Marketing is a kind of marketing approach where we come across on daily basis through Tv, newspaper etc.  While Digital Marketing refers to online marketing where the business are done online through internet.

Understanding the website:

1. What is a website
   1. A website is collection of webpages. In a website you can create webpages to show the details about the company, services, blogs and contact us
2. What is a domain
   1. A domain is an address/name of the website. Audiences reach to your website through domain name.
3. What is a Hosting
   1. Hosting is service provider that provides services that are needed to a website to be viewed on the internet.
4. Types of Hosting
   1. Shared Hosting
   2. Reseller Hosting
   3. Cloud Hosting
   4. Hosting Difference
5. Types of Website
   1. Static Website
   2. Dynamic Website
6. Static Website
   1. A website containing a set of web pages with fixed content. Each page is code with the web developing software’s that shows same content to every visitor.
7. Dynamic website
   1. A dynamic website contains a set of webpages such as templates, contents, descriptions, products and services.
8. E-Commerce website
   1. It is nothing but an online portal to buy or sell the products around the world where anyone can sell or buy the products or sell.
9. Website architecture
   1. Website architecture is used in creating a layout in website and placing the webpages that defines the Home page, about us page, Services page & Contact Us page
10. What is SSL Certificate for the website
    1. Owning an SSL Certificate for a website helps in having a secure connection between a webserver to browser.

Search Engine Optimization (SEO)

1. What Is SEO
   1. SEO is Search Engine Optimization; it is a process of generating traffic to your website through a natural/organic process
2. Types of SEO techniques
   1. On Page
   2. Off Page
3. On Page SEO
   1. Title Tag
      1. A title tag is an HTML content that represents the title of a web page.
   2. Meta Description
      1. These are the tags that shows the detailed content for a website.
   3. Meta Tags
      1. Meta Tags specifies the page description, keywords, author of the document.
   4. URL Optimization
      1. It is the process of making the search engine understand the page URL.
   5. Hyperlinks
      1. It is known as creating a reference link to other webpages or to other websites.
   6. Canonical Form
      1. Canonical Form represents the URL will show us the correct URL submission for the search engine.
   7. Alt Tag
      1. This is to verify the images uploaded in the website.
   8. Anchor Text
      1. This is like creating a link page to another page or website
   9. Header Tag
      1. Header tag shows you the title and description of any given website
   10. Robots.txt
       1. It is to inform the Google which one to crawl your webpages and which ones not.
   11. Content Optimization
       1. Writing the content and optimizing It as per the audience.
   12. XML site map and HTML site map
       1. XML site map are written for the search engines and HTML site maps are written for the humans.
   13. Redirections
       1. Redirection is nothing but, redirecting the page to other webpages in the website.
   14. 403 Forbidden, 404 File Not Found
       1. It is to show the users that they are not authorized to access that page.
   15. Webmasters (Google, Bing)
       1. It is a tool to authorize and register the domain in the webmaster.
   16. Google Analytics
       1. This will generate the report of users visited to your website and also it will show for how long the users are engaging your website
4. Off Page Optimization
   1. What is Domain Authority
      1. It is a score generated for a website which shows how many backlinks are being generated to the website
   2. What is a Page Authority
      1. This will determine the score, or rank obtained to each webpages of a website
   3. What is a backlink
      1. Backlink is nothing but creating a link to another websites.
   4. What is social bookmarking
      1. These are the site to promote the company’s products and services.
   5. Classifieds Submissions
      1. In this we can promote our services to get the business from the clients
   6. Article Submissions
      1. Writing the article and submitting on third parties’ websites.
   7. Image marketing
      1. Branding the company’s service and product through images on another third-party website
   8. Video marketing
      1. Creating one kind of animated video or any kind of video that makes visitors keep engaging to your website.

 

Social Media Optimization (SMO)

1. Google Maps
   1. Business Location Map Creation and Verification
   2. Tips and Tricks to Promote Your Business using Local SEO
   3. Posts Creations
   4. Promotions
   5. Event Creations
   6. Sales
   7. Live chat
   8. Marketing Strategies
2. Facebook
   1. Profile Creations
   2. Creating groups and pages
   3. URL Optimization
   4. Tips and Guides
   5. Posts And promotions
   6. Events Creations
   7. Video Making and Marketing
   8. Promotional Techniques
   9. Integration Techniques
   10. Money Earning
   11. Marketing Strategies
   12. Premier Videos
   13. Live Chat
   14. Video Earnings
3. Twitter
   1. Set-up and usage
   2. Tips
   3. Promoted Tweets
   4. Video Marketing
   5. Promotional Techniques
   6. Integration Techniques
   7. Analytics
   8. Marketing Techniques
4. LinkedIn
   1. Profile Creations
   2. Company Page Creations
   3. Tips and Guides
   4. LinkedIn posts
   5. LinkedIn promotions
   6. LinkedIn Groups
   7. Video Marketing
   8. Promotional Techniques
   9. Marketing Strategies
   10. Integration Techniques
5. Instagram
   1. Integration Techniques
   2. Promotional Techniques
   3. Marketing Strategies
   4. Posting Techniques

 

Search Engine Marketing (SEM)

1. Google Ad Words
   1. Basics of Paid Ads
   2. Google Ads Basics
   3. Setup Account
   4. Payment setup
   5. Types AD Campaigns
   6. Keywords Selection
   7. Campaign Creation
   8. Campaign Setup
2. Bing Ads
   1. Setup
   2. Marketing
   3. Ads Setups
   4. Leads
   5. Video Views
   6. Bing Mapping Ads

 

 

Social Media Marketing (SMM)

1. Facebook
   1. Sing up
   2. Payments Methods
   3. Paid Promotion
   4. Types Face book Marketing Campaigns
   5. How to choose Campaigns based on Goals and Objectives
   6. Targeting methods
   7. Bidding Types and Ad Scheduling
   8. Lead generation Form Setups
   9. Facebook Analytics and Reporting
   10. Filters
   11. Video Ads
   12. Event Marketing
   13. Likes and Followers Campaign
   14. App Install and Engagement
   15. Sales
   16. Traffic Setup
   17. Payment Setup
2. Twitter
   1. Set-up and usage
   2. Tips
   3. Promoted Tweets
   4. Video Views
   5. Follower Campaign
   6. App Campaign
   7. Payment Setup
3. LinkedIn
   1. Setup Paid Ads
   2. LinkedIn Post promotions
   3. LinkedIn Paid Campaigns
   4. Video marketing
   5. InMail Marketing
   6. Dynamic Ads
   7. Payment Setup
4. Instagram
   1. Instagram Ads
   2. Payment Setup
   3. Instagram Video Ads
   4. Instagram Followers ads
   5. Get Traffic

 

Email Marketing

1. How Email Marketing works
   1. Email Marketing is a one way of sending a direct marketing mail to the customers
2. Importance of Email Marketing
   1. This helps in building a strong relationship with the customer and even past customers can also be in touch with the company
3. Types of Email Marketing campaign
   1. The Welcome Email Series
   2. The Standard Promotional Campaign
   3. The Seasonal Campaign
   4. The Triggered Email Series
   5. The Post-Purchase Drip
   6. The Connect-Via-Social Campaign
   7. The Newsletter
   8. The Cart Abandonment Campaign
   9. The Re-Engagement Campaign
4. How to create a attractive Email templates and New Letters
   1. Here we will show how to create an attractive email templates and new letters that attracts the customers
5. Words to avoid using in Email Campaigns
   1. We tell you how to use attractive words that will make the customer understand.
6. Filtering and setting up email lists
   1. Managing your email contact lists for lists segmentation.
7. Creating E-mailers
   1. This will tell how readers will read your message and how to put the focus message and make it readable
8. Tracking E-mailers
   1. We tell us how to setup and track an email marketing campaign.